What is CPM in adsterra

CPM in Adsterra stands for "Cost Per Mille," which refers to the cost per thousand ad impressions. It is a metric used in advertising to determine how much it costs to show an ad to a thousand users.

In Adsterra, CPM is one of the pricing models available for publishers. Advertisers pay a certain amount per thousand impressions of their ad, and publishers earn revenue for each impression of the ad that is shown on their website.

For example, if an advertiser is paying a CPM rate of $2 and their ad is shown 10,000 times on a publisher's website, the publisher would earn $20 in revenue from the ad.

CPM rates can vary depending on the ad format, targeting options, and competition in the market. Adsterra offers competitive CPM rates to its publishers and provides them with tools to optimize their ad placements and increase their revenue.

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