Adsterra VS Google AdSense

Adsterra and Google AdSense are both advertising platforms that allow website publishers to monetize their content by displaying ads on their websites. While there are similarities between the two platforms, there are also some differences to consider.

Here are some of the key differences between Adsterra and Google AdSense:

  1. Ad Formats: Adsterra offers a broader range of ad formats compared to Google AdSense, including pop-unders, interstitials, and push notifications. Google AdSense focuses on traditional ad formats like display ads and text ads.

  2. Minimum Payout: Adsterra has a lower minimum payout threshold ($5) compared to Google AdSense ($100).

  3. Approval Process: Adsterra has a more flexible approval process and accepts a broader range of website types. Google AdSense has stricter guidelines and may not approve websites that do not meet their criteria.

  4. Revenue Share: Adsterra offers a higher revenue share compared to Google AdSense, with publishers earning up to 80% of the revenue generated by their ads, while Google AdSense typically offers a 68% revenue share.

  5. Targeting Options: Adsterra offers more advanced targeting options, including geotargeting, device targeting, and audience targeting, while Google AdSense offers more basic targeting options based on keywords and website content.

  6. Ad Quality: Google AdSense is known for its strict policies and high-quality ads, while Adsterra has had some issues with low-quality or misleading ads in the past.

Overall, both Adsterra and Google AdSense are popular and reputable advertising platforms with their own strengths and weaknesses. Publishers should consider their specific needs and priorities when choosing between the two platforms.



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